Free Persephone
Fragrance Day Spa Branding

Paris, France

A fragrance designer needed branding for a spa she was opening in Paris. She already had a logo that just needed refinement, photographs of her beautiful salon, and pastel fragrance packaging that I used for color palette inspiration. The style of the salon was vintage modern with vibrant pops of color and bold patterns. She needed business cards, gift cards and envelopes, promotional postcards and treatment menus in French and English. Yellow was chosen for its ability to evoke thoughts of fragrant citrine and a feeling of energy and freshness. Special touches of a branded wax-sealed gift certificate envelope, and embossed pomegranate seeds on the business card logo, created small sensory surprises in unexpected places. 

Business card exploration using patterns and colors found in the salon