International Lights is a lighting company that reps many different light manufacturers. They needed a new logo and brand refresh. I took the idea of their old mark, a hand drawn script “il”, and modernized both the mark and logotype and produced stationery, name tags, lapel pins and promotional items. I also created a brand standards book for them to use as a guideline for how to use different formats of the logo I provided and appropriate/inappropriate logo usage. They now have a clean, modern and sophisticated look that puts them in line with their competitors.